And now it's in print.

Following the successful launch of And Now Its In Print, was...

carterdigital — Wed, 28 Jul 2010 14:50:00 +1000

Following the successful launch of And Now Its In Print, was awesome to discover Desktop liked what we’d done. So much so our zine has been immortalised in this month’s edition (August 2010). Next stop, Magnation!

James

The challenges of designing 'And Now It's In Print'.

rossfloate — Fri, 09 Jul 2010 11:02:16 +1000

The challenges of designing 'And Now It's In Print'.:

Over at his personal Tumblr, Ross talks about design, narrative structure, and why he really wished he had more time with an editor on this project.

paulosthegreek: Just got home to find an envelope from...

rossfloate — Thu, 08 Jul 2010 10:14:11 +1000

paulosthegreek:

Just got home to find an envelope from Australia. Mmmmm. It still has that freshly printed smell.

inthefade: and now it’s in print It’s beautiful. The design,...

rossfloate — Thu, 08 Jul 2010 10:13:41 +1000

inthefade:

and now it’s in print

It’s beautiful. The design, the layout, everything. It’s gorgeous.

Thanks again to Ross, Ned and James for their awesome, inspiring work putting this whole thing together and to all the other contributors whose words I will be reading tonight.

Please do this again, guys.

[oh yea, this totally counts as a photo for my days thing. which makes it day 15]

swamibooba: Beautiful. Great job Ross, Ned, James, and the...

rossfloate — Thu, 08 Jul 2010 10:12:25 +1000

swamibooba:

Beautiful.

Great job Ross, Ned, James, and the contributors.

One of my favourite things in And Now It’s In Print is our...

rossfloate — Wed, 07 Jul 2010 09:42:49 +1000

One of my favourite things in And Now It’s In Print is our version of what I call ‘The Shoelace Bit’ from Episode 2 of Put This On (by @lonelysandwich).

Well, on Saturday evening, I caught up with some friends who were telling me how much they liked And Now It’s In Print, but especially how much they liked ‘The Shoelace Guy’.

Here they are (there’s some NSFW langauge) explaining how their lives have been changed. Enjoy.

Ross

Sponsor thanks: Ethical Strategies

rossfloate — Thu, 01 Jul 2010 11:59:00 +1000

When we decided to do And Now It’s In Print, we knew that it was going to cost us money to produce it. What we hoped was that other people would see that it was a worthwhile project, and chip in to help us out with it.

Ned, James and I all have great client-bases for our respective businesses, and we immediately set about asking our clients if they’d be interested in helping with the project.

Ethical Strategies immediately understood that what we were doing, and offered their support. Ethical Strategies is a full-service public relations firm that offers sound strategic advice and delivers innovative communications programs.

That’s the business-speak. The no-nonsense version is that in the crowded world of public relations, these guys ‘get it’. They understand how to craft a message to suit an audience, and they understand how to deliver that message in online and offline forums. They’ve got great people, and they have the experience to back up what they say.

They ‘get’ online as well as they ‘get’ traditional communications. And in my experience, that’s rare.

So, John, Jay, Marsha and everyone else –– thanks for your support.

Ross

Didn't get a copy? Here's what went into the paper.

rossfloate — Tue, 29 Jun 2010 18:11:59 +1000

On the night of the launch, we had a big list of people that we needed to thank. Sponsors, supporters, printers, volunteers, the venue…

Of course, in the buzz of the evening, I forgot the really important people –- the contributors who were kind enough to allow us to publish (or as someone said today ‘reverse-publish’) their original works.

So I want to do so now. The people listed below (mostly from Australia, but also a few from abroad) all generously gave us permission to take their material and reprint it in our publication. Thanks so much. Without your work there would literally be nothing for us to have printed.

Andrew Ramadge, Reflections on the Tote

Misho Baranovic, Misho Baranovic Photography

Merlin Mann, Better

Luke Ryan, It’s all going pear-shaped, K-Dogg

David Thorne, Please design a logo for me. With Pie Charts. For Free.

Michele Catalano, The Lost Art of Making A Mixtape

Jerome Lebel-Jones & Guy Lavoipierre, Know your product

Eric Fischer, Locals and Tourists (Melbourne)

Tait Ischia, Steve Anderson and the Meth Lab

Adam Lisagor, Rudiments (The Shoelace Bit From Put This On Ep 2)

Dan Miller, Mongolian Summer

Dan Hill, Could Australia Become the ‘Nordic Region’ of the Pacific Economy?

Andrew McDonald, Why getting high wouldn’t be so dope after all.

Ellie Won, Digging for Rubies

Paul Verhoeven, Lessons For Children

I also would like to thank two additional people who gave very generously of their time to this project. Firstly to Ruth Palmer, who came in on nights and weekends even when she was ill to give the project the benefit of her amazing design talents. Ruth, we’re all in your debt. And secondly (but not least-ly) to Finn Bradshaw, who gave his time to proof-read, check for consistency, and make sure we hadn’t introduced our own errors into anyone else’s work.

Thanks again. You’re magnificent.

Ross.

PS: If you pre-ordered a copy, it’s in the mail!

Sponsor Thanks: Cricketers Arms Lager

nedwin — Tue, 29 Jun 2010 09:32:00 +1000

Cricketers Arms Lager is a beer we hold close to our hearts at And Now It’s In Print. They’ve long been our beverage of choice for production meetings even before they came on board as a sponsor. Even longer before that they were James Noble of Carter Digital’s first client.

Cricketers Arms is a relatively young Victorian brewer focusing on using Australian ingredients to produce a quality drop.

They came on board as a sponsor because they understand what it’s like to challenge the market with breakout ideas. They see the value in important work like 21st century newspapers or highly sessionable beer.

If you’re looking to get your hands on a Cricketers Arms Lager (or their soon-to-arrive Indian Pale or Cricketer’s Mid) checkout the venues currently stocking them via their website.

James, Ross and Ned.

*image courtesy of the supremely talented Hannah Koelmeyer taken at the launch of And Now It’s In Print.

The internet backwards. Life Lounge post pictures from 'And Now Its In Print' launch party!

carterdigital — Mon, 28 Jun 2010 17:06:32 +1000

The internet backwards. Life Lounge post pictures from 'And Now Its In Print' launch party!:

Thank you to Life lounge for the evenings photography exploits and all those in them!
Awesome’nus.

James

The magnificent @hannahbabble's photographs from our launch are up on Flickr.

rossfloate — Mon, 28 Jun 2010 11:56:10 +1000

The magnificent @hannahbabble's photographs from our launch are up on Flickr.:

Can’t thank her anywhere near enough, but we’ll try. In the meantime, let it be known that we think Hannah is pretty much made from magic.

onceuponaspacetime: We’re running disgustingly low on Ns in...

rossfloate — Mon, 28 Jun 2010 11:53:10 +1000

onceuponaspacetime:

We’re running disgustingly low on Ns in this studio.

yay!

launchparty

Ladies and Gentlemen, Thank you!

carterdigital — Wed, 23 Jun 2010 10:46:00 +1000

We’ve have had great enthusiam for our project, pre-sales have been spectacular!

Thank you so much to all that have supported us thus far. Last chance pre-order has now ended, and we are on the home straight.

Fear not, as you still have an opportunity to secure yourself a copy of And Now It’s In Print, by attending the launch this Thursday the 24th of June.

Look forward to seeing you tommorrow night.

James

Last chance to pre order!

nedwin — Tue, 22 Jun 2010 14:23:00 +1000

You can secure your copy of And Now It’s In Print in two ways: by attending the launch this Thursday the 24th of June or you can purchase a copy and we will mail it out to anywhere in the world.

If you particularly like what we’re doing and want to help offset some of our losses feel free to donate a little extra.

We’re going to be closing off pre-orders at 10am Australian Eastern Standard Time on Wednesday the 23rd of June. That means you’ve got about 20 hours to sort yourself out.

You can preorder via the Paypal button in the left hand column of this website.

Hop to it!

Ned

It’s here!

rossfloate — Tue, 22 Jun 2010 12:37:54 +1000

It’s here!

Delivery imminent

rossfloate — Tue, 22 Jun 2010 10:34:47 +1000

Just had a call from the printers to let us know that the papers are in a truck and being delivered to the And Now It’s In Print Offices (in reality the Floate Design Partners studio).

We’ve had literally hundreds of RSVP’s for the launch and a large number of pre-sales – largely from people outside Australia. This is particularly gratifying to us. It’s wonderful to think that people abroad are interested in our project, and we look forward to posting your copies to you.

To that end, we’re doing one last push for pre-sales. If you’re unable to attend the launch, where copies will be given away for free, the only way to get your hands on a copy of And Now It’s In Print will be to buy one from the link on the left-hand side of our web-page. Yes, we’ll mail anywhere in the world. No, we won’t include a box of Tim-Tams.

Sales will be closing the morning of the launch, so that’s about 48 hours from now to get yourself a reserved copy and support And Now It’s In Print!

Again, thanks for your support, for your suggestions, and for following along.

Ross

The magic of a printing press print: paper in one end, ink in...

rossfloate — Fri, 18 Jun 2010 14:09:05 +1000

The magic of a printing press print: paper in one end, ink in the middle, pages come out the other end.

Printing is now complete. Binding over the weekend, and delivery to us early next week.

Don’t forget to RSVP if you’re coming to the launch on Thursday!

Photo

rossfloate — Wed, 16 Jun 2010 16:40:56 +1000

Internet, meet Brian. Brian, meet Internet. Brian’s the...

rossfloate — Tue, 15 Jun 2010 15:53:00 +1000

Internet, meet Brian. Brian, meet Internet. Brian’s the managing director of Invicium Print Management. He’s currently making sure that everything goes to plan and that the right pages go in the right order on our publication. We give him that envelope (it’s got all kinds of stuff in it), and he’ll make sure it gets back to us as 500 newspapers next week. So we love Brian.

Thanks, Brian (and thanks to Kay and the rest of the team down there too).

This is where we give Brian and Invicium a plug and tell you that if you need people in Melbourne, Australia to handle your print, fulfilment and distribution, you should give them a call and tell them we sent you. They’ve been great supporters of our project and we can’t thank them enough.

Ross

So close we can taste it.

carterdigital — Sun, 13 Jun 2010 22:18:00 +1000

We’ll we’ve finally pushed through the wall after spending all weekend nailed to our desks. With tight self imposed deadlines we actually look like hitting. Its starting to feel real and we are very excited to see/review and revise our first draft.

Thanks so much for all the support and help from all involved, its been a great start to this journey.

James