[video]
The challenges of designing 'And Now It's In Print'. -
Over at his personal Tumblr, Ross talks about design, narrative structure, and why he really wished he had more time with an editor on this project.
Just got home to find an envelope from Australia. Mmmmm. It still has that freshly printed smell.
![inthefade:
and now it’s in print
It’s beautiful. The design, the layout, everything. It’s gorgeous.
Thanks again to Ross, Ned and James for their awesome, inspiring work putting this whole thing together and to all the other contributors whose words I will be reading tonight.
Please do this again, guys.
[oh yea, this totally counts as a photo for my days thing. which makes it day 15]](http://24.media.tumblr.com/tumblr_l55r4lFBSO1qzwnozo1_500.jpg)
It’s beautiful. The design, the layout, everything. It’s gorgeous.
Thanks again to Ross, Ned and James for their awesome, inspiring work putting this whole thing together and to all the other contributors whose words I will be reading tonight.
Please do this again, guys.
[oh yea, this totally counts as a photo for my days thing. which makes it day 15]
Beautiful.
Great job Ross, Ned, James, and the contributors.
[video]
When we decided to do And Now It’s In Print, we knew that it was going to cost us money to produce it. What we hoped was that other people would see that it was a worthwhile project, and chip in to help us out with it.
Ned, James and I all have great client-bases for our respective businesses, and we immediately set about asking our clients if they’d be interested in helping with the project.
Ethical Strategies immediately understood that what we were doing, and offered their support. Ethical Strategies is a full-service public relations firm that offers sound strategic advice and delivers innovative communications programs.
That’s the business-speak. The no-nonsense version is that in the crowded world of public relations, these guys ‘get it’. They understand how to craft a message to suit an audience, and they understand how to deliver that message in online and offline forums. They’ve got great people, and they have the experience to back up what they say.
They ‘get’ online as well as they ‘get’ traditional communications. And in my experience, that’s rare.
So, John, Jay, Marsha and everyone else –– thanks for your support.
On the night of the launch, we had a big list of people that we needed to thank. Sponsors, supporters, printers, volunteers, the venue…
Of course, in the buzz of the evening, I forgot the really important people –- the contributors who were kind enough to allow us to publish (or as someone said today ‘reverse-publish’) their original works.
So I want to do so now. The people listed below (mostly from Australia, but also a few from abroad) all generously gave us permission to take their material and reprint it in our publication. Thanks so much. Without your work there would literally be nothing for us to have printed.
Andrew Ramadge, Reflections on the Tote
Misho Baranovic, Misho Baranovic Photography
Merlin Mann, Better
Luke Ryan, It’s all going pear-shaped, K-Dogg
David Thorne, Please design a logo for me. With Pie Charts. For Free.
Michele Catalano, The Lost Art of Making A Mixtape
Jerome Lebel-Jones & Guy Lavoipierre, Know your product
Eric Fischer, Locals and Tourists (Melbourne)
Tait Ischia, Steve Anderson and the Meth Lab
Adam Lisagor, Rudiments (The Shoelace Bit From Put This On Ep 2)
Dan Miller, Mongolian Summer
Dan Hill, Could Australia Become the ‘Nordic Region’ of the Pacific Economy?
Andrew McDonald, Why getting high wouldn’t be so dope after all.
Ellie Won, Digging for Rubies
Paul Verhoeven, Lessons For Children
I also would like to thank two additional people who gave very generously of their time to this project. Firstly to Ruth Palmer, who came in on nights and weekends even when she was ill to give the project the benefit of her amazing design talents. Ruth, we’re all in your debt. And secondly (but not least-ly) to Finn Bradshaw, who gave his time to proof-read, check for consistency, and make sure we hadn’t introduced our own errors into anyone else’s work.
Thanks again. You’re magnificent.
Ross.
PS: If you pre-ordered a copy, it’s in the mail!
Cricketers Arms Lager is a beer we hold close to our hearts at And Now It’s In Print. They’ve long been our beverage of choice for production meetings even before they came on board as a sponsor. Even longer before that they were James Noble of Carter Digital’s first client.
Cricketers Arms is a relatively young Victorian brewer focusing on using Australian ingredients to produce a quality drop.
They came on board as a sponsor because they understand what it’s like to challenge the market with breakout ideas. They see the value in important work like 21st century newspapers or highly sessionable beer.
If you’re looking to get your hands on a Cricketers Arms Lager (or their soon-to-arrive Indian Pale or Cricketer’s Mid) checkout the venues currently stocking them via their website.
James, Ross and Ned.
*image courtesy of the supremely talented Hannah Koelmeyer taken at the launch of And Now It’s In Print.
The internet backwards. Life Lounge post pictures from 'And Now Its In Print' launch party! -
Thank you to Life lounge for the evenings photography exploits and all those in them!
Awesome’nus.